Celebrated each year on September 22nd, World Rhino Day is a time to take a look at the issues facing rhinos today, and the work of the wildlife organisations who protect this remarkable species, encompassing black, white, and one-horned African rhinos as well as Sumatran and Javan Asian species. The TreadRight Foundation, a joint initiative between Red Carnation Hotels and fellow Travel Corporation brands, strives to make a difference to the future of this species by supporting WildAid, Wilderness Foundation –Africa, and the Endangered Wildlife Trust, among other wildlife protection initiatives.
With the slogan ‘when the buying stops, the killing can too’, WildAid focuses on tackling the consumption of wildlife products, including rhino horns, by raising awareness of the affect it has on the wild populations of each species, as well as the affect it has on the eco systems, local communities and their economies. The TreatRight Foundation helps fund WildAid’s Conservation Through Communication campaign, which aims to reduce the demand for these illegal products by raising awareness in Vietnam and China of the rhino poaching crisis, ultimately reducing the demand for rhino horn there.
The Wilderness Foundation – Africa, meanwhile, supports conservation agencies and private game reserves in protecting their habitats’ wild rhinos, which are an integral part of the natural ecosystems, through the Forever Wild Rhino Protection Initiative. The TreadRight Foundation supports this initiative in funding their anti-poaching efforts through the purchase of necessary equipment, specialist wildlife crime units, and emergency helicopter response for wounded rhinos.
As poaching is considered a ‘low risk – high reward’ activity in illegal industry, the Endangered Wildlife Trust focuses on elevating the risk associated with poaching through introducing poaching and smuggling deterrents, and supporting landowners and reserve managers, as well as by providing rhino conservation resource materials. In addition to this, the trust provides care for the orphaned baby rhinos, and the rescue and treatment of rhinos that have been shot by poachers but survived. Contributions from the TreadRight Foundation help this organisation to make a difference.
South Africa, Namibia, Zimbabwe and Kenya are home to the majority of Africa’s rhinos. Guests at Red Carnation Hotels in South Africa – The Oyster Box in Durban, Bushmans Kloof in the Northern Cederberg Mountains, or The Twelve Apostles in Cape Town – can combine their stay with a visit to one of the country’s game reserves to see these wild rhinos in their natural habitat.
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